At the beginning of the year, when people are in search of healthy, convenient meals but don’t want to sacrifice time or flavor; we helped Wishbone serve up some fresh inspiration. By partnering with Tyson Grilled & Ready Chicken—shoppers discovered protein-packed salad recipes loaded with nutrient-rich ingredients and bold flavor…all in one bowl. It’s no WONDER the program was a delicious success—as site traffic to wish-bone.com soared, shopper execution exceeded expectations in sales, digital and social engagement. My role: concept development, art & photoshoot direction and design.