Creating a cohesive campaign when you have multiple brands to represent is always a challenge. In this case, the task was to drive purchase across the Hain Celestial’s snack portfolio. So what do Terra Chips, Veggie Straws and Garden of Eatin’ Chips all have in common?—the CRUNCH! Leveraging elements of each individual brand, while laddering up to a unifying story brought us to ‘Better Crunch for your Bunch’. With digital and in store signage to inspire shoppers to stock up for the whole family.