Inspiring shoppers to make the most of every moment, we crafted a program for Nutella that redefines what a joyful weekend can be. With pre-shop, shop, and post-shop elements; this program designed for Kroger was #goals. My role included concept developement, design, art direction, & copywriting.
Below: Just for a fun peek at the process, below is an alternate concept that was created and presented to the client.