Wines
Mumm Napa’s innovation team needed help branding a new sweet Rosé varietal. It was a lot of fun developing these sketch concepts that would convey three different ways to bring the sweet, feminine effervescence of the new offering to life. My role: collaboration on naming; art direction & design.
Mumm Napa worked with the legendary Carlos Santana to create a limited edition line of sparkling wines inspired by the legend’s Supernatural album. Our team had the joy of bringing the packaging to life. My role: art direction and design. Our work was honored with a 2014 Package Design Award from GDUSA.
Mumm Napa needed a refresh for their evergreen shippers and case displays. This exercise included creating an ownable, yet familiar refresh of their look and feel. The messaging proudly communicates the unique claim of the brand—being grown and crafted completely in Napa. Leveraging imagery from the vineyards, accented with a circular motif inspired by the bubbles of Mumm Napa, the refresh was a sparkling success. My role: collaboration on concept development, design and copywriting.
Campo Viejo, one of Pernod Ricard’s most vibrant brands needed a fall program to excite red wine drinkers around entertaining and enjoying meals at home with their vibrant Tempranillo. We developed a Pinterest program promoted through digital and in store display that would serve up cooking and hosting inspiration and ideas to entertain vibrantly. My role: collaboration on concept development, art direction and design.
Brancott Estate, one of New Zealand’s premiere brands from the Marlborough region, was in need of a summer program that would drive trial and consumption to compete with Kim Crawford. Our team rebranded happy hour, and introduced Brancott Estate ChillHour. Encouraging wine drinkers to get their Sauv Blanc on ice, and enjoy the chill. The program launched on and off premise, providing Brancott with an ownable platform that could scale each summer. Complete with custom events, display and gear, ChillHour was a refreshing success. My role: collaboration on concept development, Art Direction and Design.
Graffigna, Pernod Ricard’s Argentine Malbec, came to our team in need of a winter program that would provide new and creative usage occasions. With a bold, masculine look and feel that would work within the brand’s current platform of “A Malbec Worth Remembering”, we build a program that invited poker playing wine drinkers to choose Graffigna for their next poker gathering. Activated off premise, the program featured in store and digital display that not only raised the stakes, but also awareness and trial for Graffigna. My role: collaboration on concept development, photo shoot direction, and design.
To increase basket ring in the cheese aisle at a popular grocery retailer, Pernod Ricard served up wine & cheese pairings to help educate and inspire shoppers with a bite size guide in the cheese and wine aisles. My role: art direction and design.