Getting little kids to brush their teeth is a daily struggle for most parents. With that human truth in mind, our team stepped in to develop a campaign for Perrigo’s Firefly brand that would drive purchase by inspiring some FUN around the occasion. Appealing to young kids’ interest in STEM, we highlighted the innovative technology of the product, sparking excitement for the daily routine. My role: collaboration on concept development; art direction and design.

Below: mood board, key visuals, social, at shelf signage, AR experience