For the launch of their new dog food, Reál Mesa needed 2 unique campaign concepts. The goal? Inspire pet parents to nourish the connection they share with their dog by breaking out of routine and serving up chef-curated, Mediterranean-inspired recipes. My role: creative direction, collaboration on concept development, art direction and design.
Concept 1: Serve Reál Love.
With the simple truth that food is a universal love language— our ‘Serve Reál Love’ campaign celebrates the power of a wholesome meal and how it not only nourishes our dogs, but also our connections with them.
E-Comm tactics:
• Animated display banner paired with sponsored search placement
• Streaming TV
• ‘Bark of Approval’ video series featuring petfluencers, Mediterranean lifestyle influencers and celebrity Mediterranean chef, José Andres.
Plus-Up: Tap into real-ingredient-focused foodies with Sun Basket meal kit subscription
Concept 2:
Reál Roots. Reál Bonds.
True to it’s Mediterranean roots, Reál Mesa is protein-forward and packed with superfood ingredients. The brand also represents the culture of the Mediterranean lifestyle through it’s belief that everyone, including our dogs, deserve a nourishing meal with real ingredients. Let’s celebrate these roots and how they nourish the bonds we share with our dogs.
E-Comm tactics:
• customized page on-site
• enhanced content.
• streaming TV with QR overlay
Plus-Up: Tap into real-ingredient-focused foodies with Sun Basket meal kit subscription