As parents, when we send our kids off to school—we want them to thrive, both physically and cognitively. With that in mind, we built a program for Armour that shows how LunchMakers provides the energy that powers their bodies and their imaginations. With LunchMakers in their backpack, kids have the fuel to be whatever they want to be—at lunch time, and out in the world. My role included: collaboration on ideation, illustration, art direction and design.

Below: For Smithfield’s launch of their thick-cut premium bacon, in-store signage and digital designed to dial up the appetite and encourage shoppers to get out the skillet and level up their bacon game.

Above: Microsite designed to inspire at home grillers to fire up the grill and prepare pork dishes like a pitmaster.
Below: a look at the microsite logo lockup exploratory.