Spirits
To launch the limited edition Salted Caramel flavor for Kahlua, we created summer boardwalk inspired in-store merchandising and digital display, reminiscent of the classic summer boardwalk. Offering a refreshing way to indulge in the sweetness of simple summer pleasures. My role: concept development, design and illustration.
To launch Kahlua’s 70 Proof MIDNIGHT Coffee Liqueur, our team leaned in to cinematic camp for inspiration. Driving a chilled shot usage occasion—we created a platform to launch Midnight, that could also pivot naturally to be relevant across multiple occasions and time periods throughout the year. The program was executed both on premise and off, with engagement and awareness leading Midnight to earn a lasting spot in the Kahlua portfolio.
