Our team was tasked with launching the now explosively popular Nerds Gummy Clusters in Canada. Concept development through execution. We built a multi-channel program including digital, social, out of home and in store point of sale— spreading the tangy, crunchy, sweet & gummy ‘Yumphoria’ all across Canada. Yumphoria celebrates the multi-sensorial experience of Gummy Clusters. My role included collaboration on concept development, copywriting; art direction and design.